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Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design.. After all, if users can’t use a feature, it might as well not exist.

Usability is the key to building a website/web application. Usability accounts to user focused designs which means Attractive, Eye catching, User Friendly, Easy to use, Simple structure, easy content browsing, single step processes. Understanding the concept of usability is not just one aspect, it is achieved with a mixture of simple design themes, use of Rich Internet Applications, web tools & technologies and most importantly making the website as the simplest tool to use. A couple of points on how we work to achieve Usability excellence

Usability can influence the success of your search engine optimization and pay per click advertising, so a user-friendly website structured to our recommendations can be more effective than you think.

In order for your Web site to be successful, users must visit the site to find information or accomplish tasks. No matter what objectives you have set for your Web site, it must carefully balance the needs of users and the needs of your organization. If users don't find your Web site helpful, they will not use it.

Silista give emphasis to the following points to make best UI

1. Don’t squander users’ patience

2. Manage to focus users’ attention

3. Strive for feature exposure

4. Make use of effective writing

5. Strive for simplicity

6. Don’t be afraid of the white space

7. Communicate effectively with a “visible language”

8. Conventions are our friends

9.Test early, test often

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