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Social Media Marketing (SMO)

Social media is constantly expanding and evolving. It is an arm of online marketing which concentrates on user engagement and brand awareness in Social Media Platforms.

Social Media Optimization refers to the utilization of certain techniques that enhance product awareness and help a brand connect and engage with its target audience on a regular basis. Nowadays, Social Media Optimization is becoming increasingly vital for search engine optimization, as search engines are increasingly considering the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine results pages.

  • Networking with people who are interested or is related to your business
  • Interacting with them on social media platforms
  • Sharing Information, latest advancements and latest happenings in industry
  • And hence marketing your product / services by building trust for your company, attracting new visitors to your site and generating new leads for your business.

The team of Social media experts at Silista deals with all the forms of Social media strategies on all social networks, including Facebook, Twitter, Youtube, Flickr and Social Bookmarking in Digg, StumbleUpon and many more.

Our core competency lies in our extensive research and study of your industry trends, users behavior and competition study that leads us in choosing the best social media platform for your business.

Strategy formulation and execution

Social media marketing allows any business, to target specific online audiences and hence drawing in more traffic. It includes blogging, podcasts, client reviews, testimonials, company branding and more on social networking sites. And, our team of experts understands how to leverage these to your advantage. Silista professionals have the skills to engage with this novel and exciting platform to our clients' advantage. Our SMO strategists study industry performance trends and competitors performance on social media platforms to get you the tangible results.

To gain a set of tangible results, our overall SMO strategy includes-

  • Comprehensive audit of industry¬† trends and market analysis
  • Setting up realistic goals and ROI metrics
  • Devising, generating and distributing new and compelling content
  • Execution- We adopt the dynamic approach and take the necessary steps to proceed with the timely execution of-
    • Network building
    • Cracking a dialogue to invite user engagement
    • Product / Services promotion (via wall posts, tweets, direct messages etc)
    • Photo sharing and marketing

We engage the users and convert them as buyers

We constantly carry out a full, comprehensive audit of current activity about your brand online and report back to you on the impact of our latest activity. This requires continual attention to obtain the goals you have in your mind for your online business. Feasible, sustainable and result oriented SMO techniques require a team of SMO strategists to keep your company at the top of the social media platform.

Explore why Social media strategies are beneficial from the resources in our Silista Social Media Hub.

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